hida - Color Material Finish specialists (히다랩)

Borderless,
Breaking down
boundaries

03-02-2023 save btn Save

"'I' am just 'me'," fashion that transcends common beliefs and notions
Artistic living spaces that transcend boundaries

All of us have preconceived notions and take certain things for granted. For instance, "exhibitions are viewed in art galleries," or "only women wear pearl necklaces." If you hold such views, you have come to the right place. This is because the keyword 'Borderless,' which conveys a new impression by removing the boundaries of existing stereotypes and common beliefs such as gender, age, nationality, and customs, has become popular in all fields. The March issue of the hïda CMF newsletter features two articles on the theme of 'borderless.' The first article examines instances in which boundaries have disappeared in the fields of fashion, culture, and art.

Fashion & Beauty

"'I' am just 'me'," fashion that transcends common beliefs and notions

ⓒVogue

ⓒNike

ⓒallure

The fashion industry is actively reflecting the borderless trend through inter-brand collaboration and attempting to implement new CMFs that break the mold. As the working environment becomes more flexible, the line between work and leisure is dissolving, and the demand for practical and functional ‘Work + Leisure’ designs is on the rise. Men's apparel is adorned with vibrant embellishments and hues, and fur used to create an elegant feel is sometimes grafted onto sporty sneakers.

ⓒSaint Laurent·Rick Owens·VTMNTS

In addition, men wearing skirts and pearl necklaces have appeared en masse on the runway as 'gender fluid' fashion, which goes beyond the concept of 'gender-neutral' and freely crosses gender identities, gains popularity.

ⓒTimberland

ⓒSaint Laurent

Timberland unveiled the 'Future 73 Project' in honor of its 50th anniversary, demonstrating the brand's new direction and value with designs that deviate from traditional CMFs. Saint Laurent drew attention with the introduction of the 'Take Away Box,' a leather handbag shaped like a packaging box.

ⓒDior

ⓒNimaTBL·The Fabricant·GUCCI·Zepeto·Peepingage

Also, you've likely seen many brands focusing on the digital space to blur the lines between online and offline marketing in recent times. The Dutch digital fashion house, 'The Fabricant,' is a startup that exclusively manufactures and sells virtual clothing. Recently, global fashion brands such as 'Under Armor,' 'Puma,' and 'Tommy Hilfiger,' are collaborating to release digital denim and shoes that cannot be worn in the real world, and they have created a novel business model by providing services supporting 3D technology. These are all excellent examples of CMFs that deviate from common notions and prejudices and dismantle boundaries. How about developing designs in a slightly eccentric and original manner, as opposed old-fashioned CMFs?

ⓒWilly Chavarria·THOM BROWNE.

ⓒNike

Culture & Lifestyle

Artistic living spaces that transcend boundaries

ⓒAnthracite·daelimchanggo gallery·Valor·Terarosa

ⓒAPMAP2016·snarkitecture·Anish Kappor

Borderless trends can also be found in our daily lives and in the realms of culture and art. It is common knowledge that young artists have transformed Euljiro, Seongsu-dong, and Huam-dong, which contain remnants of the passage of time, into sacred sites for exhibitions and pop-up shops. In addition, abandoned factories, warehouses, and public baths have been converted into cafes and galleries that attract tourists.

ⓒVenice Biennale2017·London Design Festival2021

What would an art museum inspired by bay salt be like? In July of this year, 'Floating Museum,' the world's first floating art museum, will open on Anjwad Island. Anjwa-do, located in Shinan-gun, Jeollanam-do, is also known as the birthplace of painter Kim Whanki (1913-1974), a pioneer of Korean abstract art. In a reservoir with a water surface area of 13 hectares, seven buildings totaling 1,588㎡ are constructed, including five cube-shaped exhibition halls, a storage room, and an office. The motif of the cube-shaped structure that reflects in the water was inspired by 1,004 floating islands and bay salt.

ⓒYayoi Kusama

The works of Japanese artist Yayoi Kusama, a master of contemporary art, blur the boundaries between daily life and art through the use of daring and unorthodox concepts, which are something to behold. By applying a CMF based on the concept of countless dots, which she developed as an artistic motif during her childhood years, to vibrant spaces and objects, she is providing audiences around the world with fresh inspiration.

Recently, upon reuniting with Louis Vuitton after 11 years, she is garnering attention from the fashion and art worlds. At its flagship stores in France, New York, Tokyo, Harajuku, etc., Louis Vuitton unveiled a collaborative collection featuring 450 items inspired by Yayoi Kusama's works, as well as large sculptures of Kusama, providing a new kind of fun. In this way, the lines between our daily lives and the cultural and artistic spheres are becoming more blurred.