hida - Color Material Finish specialists (히다랩)

Vintage, A strange allure in the midst of familiarity

Vintage,
A strange allure
in the midst
of familiarity

06-14-2023 save btn Save

Buildings with old memories
The classic house finished with natural materials
The unobvious from the obvious material
Heritage in a car

CMF(Color, Material, Finish) NEWSLETTER. 2023.06-1

We use the word ‘vintage’ to refer to the places or products whose beauty lasts even after decades. It was originally used to denote a high-end wine that’s been produced with the grapes harvested in the years of large grape yield, but its usage gradually expanded into various fields including fashion to now refer to the products that are old and rare. To name a few, they include old types of furniture, cars, stereo systems, buildings, and so on. Moreover, vintage-style interior designs and products have become trendy for their classic vibe with aged, faded colors.

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‘Vintage’ is the keyword in Hïda‘s CMF (Color, Material, Finish) Newsletter for June. In part 1, we introduce various cases ranging from vintage buildings with traces of time to vintage-mood interior designs, and products and automobiles with a modern twist.

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Architecture

Buildings with Old Memories

Brooklyn, New York is not as historic and antique as the other cities in Europe but was reborn in the hands of artists as a city with chic buildings. The brick-and-mortar buildings have become old and dirty with age, but the artists breathed life into those buildings by emphasizing their unique vibe and transforming them into new works of art. As a result, Brooklyn was reborn as a city with vintage charm.

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At the pinnacle of the vintage stand the ruins of ancient Greece and Rome. We cannot help but stand in awe of the CMF technology and skills of these ancient civilizations thousands of years ago that manufactured and processed concrete by combining volcanic ash and lime, natural stones, and bricks.

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We can find just as many hints of various CMF inspirations from the centuries-old antique city of Europe as you would do from the beautiful architecture of ancient Greece and Rome. Get your inspiration from historic buildings in the world of architecture such as Rome’s Leaning Tower of Pisa, Saint Peter’s Basilica, and Cologne Cathedral.

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Let’s have a look at several cases of how we’re utilizing vintage buildings these days. In Seongsu-dong, also known as the Brooklyn of the Republic of Korea, the buildings that were formerly used as factories or storage are now transformed into coffee shops or culture·arts centers with a vintage vibe.

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Various CMF elements such as dirt, rock, tree, brick, steel frame, etc. are refined to come together in harmony, and this image comes as a new experience for us. Rusty steel plate, cracked marble, natural stone painted over with concrete, creaky old plywood, bricks in faded red color, and so on. For some, these vintage look-and-feel elements present themselves as a new value, whereas for others, they bring back nostalgia that evokes warmth.

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Living

The Classic House Finished with Natural Materials

A vintage vibe is trendy also in interior designs for homes and living spaces. Because it is difficult to finish the residential space with rough concrete or natural stone, we generally use materials such as paper, trees, tiles, and paint to create a cozy and comfortable atmosphere.

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Finish your vintage interior design by finding the right combination of the Pantone color and floorings or types of furniture with marked knots, worn-down tiles with rough texture, faded red bricks, and green fabric couches.

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We now introduce a chair from ‘FRITZ HANSEN,’ a Denmark furniture brand that dates back 150 years. The key design point of this chair is the harmony between the lights and shadows of Northern Europe and how it casts upon the lines·shapes of the chair. Feel the classic vintage mood that transcends time with its warm colors and curves that provide comfort.

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Product

The Unobvious from the Obvious Material

GR III Diary Edition from ‘ROCOH’ is a special edition package of cameras in a metallic warm grey color. The body of the camera is coated with special chemicals, and it comes with a finger strap made with natural leather, a lens cap/ring in natural silver color, and so on. It is in a warm color that goes well with anything in your everyday life, and its exclusive case made of non-bleached canvas is accentuated with natural leather belts of the same material as the finger strap. The canvas material allows you to enjoy its vintage charm the longer you use it.

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‘HERA,’ a cosmetics brand from Republic of Korea, collaborated with a team of art directors ‘39ETC’ to launch the EXCAVATION Black Cushion and the EXCAVATION Editing Box. The EXCAVATION Black Cushion comes in a metal package that follows the HERA’s Black Cushion heritage, finishing it off in a special vintage design.

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Beosound A5 is a retro-style portable speaker from ‘Bang & Olufsen’ that is inspired by the designs of the classic stereo system. Its replaceable speaker covers and handles are made out of woven polymers, and its handles are made out of solid wood. The color combinations of the control panels’ metallic aluminum material and the speaker covers send off a vintage mood reminiscent of old speakers.

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‘Samsung Electronics’ collaborated with a French fashion brand ‘Maison Margiela’ for the design of Galaxy Z Flip4. Using the signature design elements of Maison Margiela, the solid white color, and the vintage design that leaves the rough finishes uncovered, the Galaxy Z Flip4 sets itself apart from the previous smartphones with its new design and mood and receives a favorable response from the consumers.

Mobility

Heritage in a Car

As of now, the design trends set forth by Tesla, Mercedes-Benz, Audi, BMW, Volkswagen, and others are futuristic. On the other hand, automobile brands such as Land Rover and Bentley in the U.K., MINI in Germany, Jeep and Rolls-Royce in the U.S., and others are presenting car designs that are the reinterpretation of the classing design elements with a vintage mood.

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They are elegantly differentiating themselves from the others by emphasizing their brand heritage both on the luxurious, classy exterior and in all the CMF elements inside and outside the car. Come up with your own CMF inspiration from these cars with fun and rare designs.