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The boundary between dreams and reality, Dreamcore

The boundary between dreams and reality,
Dreamcore

12-13-2023 save btn Save

Surrealist spaces captivating the world
The Fusion of solar energy and design

CMF(Color, Material, Finish) Newsletter. 2023.12-1

Dear Subscribers, December has already arrived, marking the end of another year. We extend our heartfelt thanks to you all for your continued interest and love throughout this year. In 2024, we will remain committed to swiftly tracking trends and offering innovative solutions to inspire your design aspirations.

The keyword for this December's CMF (Color, Material, Finish) newsletter is 'Dreamcore.' As the name suggests, Dreamcore is a style characterized by a dreamlike ambiance, blurring the lines between dream and reality through photos, videos, music, and more. It conjures both a whimsical and an uncannily eerie feeling. We'll explore how the Dreamcore style, predominantly used in culture and arts, is being interpreted in other industries and discover what CMF design inspiration we can glean from these interpretations.

Fashion

Surrealist Spaces Captivating the World

ⓒynobless

Jonathan Anderson, Creative Director of LOEWE and founder of JW Anderson, has showcased designs that strike a delicate balance between commercial and experimental elements. In the 'LOEWE 2022 F/W Collection', dresses featured car silhouettes at the hem, inducing a sense of whimsy, while the use of varied materials like leather, felt, latex, silk, and resin in outfits stimulates the sense of touch just by looking at them.

ⓒjwanderson

The 'JW Anderson 24 S/S Collection' played with diverse transformations of knitwear, featuring sweaters with attractive front fringe details and others made from bundles of yarn. These images stimulate the imagination as if viewing an art piece.

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ⓒJacquemus_Balenciaga,PRADA

Since COVID-19, fashion brands have focused on online store sales. Consequently, physical stores have evolved beyond mere viewing spaces for products, providing surreal and unique experiences that are difficult to replicate online. In this context, the term 'Hyperphysical Store' has emerged. This refers to stores with a surrealistic ambiance, equipped with sensory awakening space designs and automated systems. A prime example is the Jacquemus '24/24' pop-up store project.

ⓒJacquemus_Balenciaga,PRADA

The 24/24 is a pop-up store equipped with a vending machine for 24-hour shopping, temporarily introduced in Paris, Milan, and London. While in different cities, each store shared a common design theme of surrealism. The exteriors and interiors were draped in the primary colors of the new collection, with vending machines filled with products in matching colors densely installed. Notably, the Milan pop-up store opened in 2022 made a striking contrast with its surroundings. It was set up in the courtyard of the Palazzo Clerici, a baroque palace built in 1653, creating a profound impression akin to a UFO landing at an ancient archaeological site.

ⓒNike

Last year's collaboration between Concepts and Nike resulted in the Nike SB Dunk Low 'Orange Lobster,' inspired by Salvador Dalí's 1938 painting 'Lobster Telephone.' The shoe not only captures the orange color seen in cooked lobsters but also mimics the texture of crustaceans. The elastic bands provided with the shoes symbolize the bands used to secure a lobster's claws. This is an example of how a shoe inspired by a lobster can stimulate consumer emotions with its quirky and experimental design.

ⓒSchiaparelli

In a surrealistic fashion, the 'Trompe-l'œil' technique offers surprise and wit through optical illusions. Italian designer Elsa Schiaparelli, who shook the fashion world alongside Chanel in the 1930s, was the first to introduce this technique in fashion. She presented a Trompe-l'œil sweater with a ribbon knot pattern over a regular black sweater. In collaboration with surrealist artist Salvador Dalí, she created the 'Circus Dress' and the 'Drawer Suit,' with pockets resembling desk drawers. Additionally, she is renowned for gloves shaped like nails that she made with Picasso and a jacket with illustrations by Jean Cocteau.

ⓒELLE

Following Elsa Schiaparelli, designers like Jean Paul Gaultier, known as the Enfant Terrible, and more recently, Glenn Martens of Y/Project and the aforementioned JW Anderson, have infused new life into Trompe-l'œil fashion. Pay attention to the CMF elements used for these optical illusions. They create dramatic effects through simple fabric prints, contrasting colors, and varied materials.

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Product

The Fusion of Solar Energy and Design

ⓒmarjanvanaubel

Dutch designer Marjan van Aubel has developed 'Sunne,' a solar-powered light that mounts on windows and generates its energy. Equipped with photovoltaic cells and an integrated battery, it stores sufficient energy throughout the day to illuminate a room at night. The light automatically turns on around sunset and offers three modes: the enigmatic light of dawn, the fresh sunlight of day, and the poignant light of dusk. Its rectangular design, reminiscent of the horizon, encapsulates the mystical and dreamlike sentiment in the sky, creating a Dreamcore ambiance.

ⓒrimowa

The aurora phenomenon, caused by plasma particles from the sun colliding with Earth's upper atmospheric magnetic fields, presents a scene where dream and reality converge, perfectly capturing the essence of Dreamcore. The limited-edition suitcase released by 'Rimowa' was inspired by this phenomenon. It is made from aluminum and PC materials and features a black anodizing with green and violet colors coated in an aurora pattern.

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ⓒSamsung

For the 'Galaxy A34 Awesome Silver' smartphone by Samsung Electronics, the back cover employs a PC-PMMA composite material. This material has the strength of glass and expresses an aurora-like gradient color through a fine 'optical pattern' and 'UV imprinting.'

ⓒintops

To achieve this dreamlike ambiance, hïda utilizes 'Film Insert Molding,' a technique involving plastic sheets treated with 'UV imprinting.' This technology produces more oversized items than standard insert molding and can be applied to transparent display products.

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