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CMF(Color, Material, Finish) Newsletter. 2024.1-1

Global color specialist Pantone has chosen 'Peach Fuzz' as the color representing 2024. Celebrating its 25th anniversary since starting with Cerulean Blue in 1999, Pantone has influenced design and color trends until this year. Peach Fuzz, a peachy hue between orange and pink, exudes warmth and coziness, offering tranquility and comfort as we navigate through the post-pandemic era.

ⓒPANTONE

Leatrice Eiseman, Pantone's executive director, mentioned that Peach Fuzz was chosen to represent our collective desire for peace and human connections in a world filled with challenges. Laurie Pressman, Vice President, added that a color guiding us toward the future needed a gentle brightness and a cheerful presence.

ⓒPANTONE

The keyword for the January CMF (Color, Material, Finish) newsletter is 'Peach Fuzz.' We'll explore how this color is being applied in the fashion and product fields and discover CMF design inspirations through examples.

Fashion & Beauty

Embracing the Brightness of Spring with Peach Items

ⓒVogue, Elle

The vibrant peach color complements the spring ambiance perfectly, serving as a core color each season. Even before Pantone's color announcement, the 2024 S/S collections already showcased the Peach Fuzz shade extensively. Dresses, jackets, coats, skirts, made from various materials, embraced the Peach Fuzz color.

ⓒadidas, CUCU, Olukai, Cariuma, Balenciaga

Peach-colored shoes are also easy to spot and can set different moods depending on the color combinations. Pairing it with shades of orange, coral, or pink evokes harmony, while matching with intense contrasts like mint or black creates a unique vibe.

hïda's CMF Selection

Paper Leather

Industrial Pearl Sheet

ⓒCOACH, BOTTEGA VENETA, Louis Vuitton, GUCCI

Handbags in diverse styles are catching attention, blending silver or gold metallic accents with peach leather, presenting a stunning effect, aiding in crafting distinct styles.

ⓒCLIO, RENEWbeauty

Lastly, the natural, flattering aspect of peach shades on faces is widely utilized in makeup. Blushers create a radiant, lively image, while lip products either provide subtle highlights or, combined with bold eyeshadows, complete striking eye makeup.

Product

Peach-Tinged Products

ⓒmotorola

Motorola's 'razr40-Ultra,' a flip-type smartphone annually collaborating with Pantone, is showcasing a unique color marketing strategy. This smartphone, featuring a metal body and a vegan leather back cover in Peach Fuzz, is expected to inject fresh vitality into the consumer market.

hïda's CMF Selection

3D Patterned Mold

Marble-effect Recycled Plastic

ⓒBang&Olufsen

The home entertainment brand Bang & Olufsen released the 'Beoplay EX Atelier Edition' in limited quantities last April, applying a peach pink color. Sold online in limited numbers even in Korea, this product was priced close to $1000. The case, with special coating treatment, protects against stains and scratches, while the earphones' touch controls are delicately crafted from metal rings and reinforced glass material. B&O's exceptional sound and luxurious CMF present an excellent fusion.

ⓒGoogle pixel6

ⓒGSM Arena, SAMSUNG A53

ⓒCHUNGHO, coway

Additionally, from Google's Pixel 6, Samsung Electronics' Galaxy A53 to household appliances like Korea's Cheongho Nice and Coway, products using Peach Fuzz color are diverse. Applying these in your projects is recommended.